ConversionEX
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More revenue from the traffic you already paid for.

We build and migrate Shopify Plus stores, then run the CRO, Klaviyo email and SMS, SEO and channel programs that grow them. Every engagement is scored on CVR, AOV, LTV and blended MER, reconciled to the money that landed in your Shopify payouts — not to what an ad platform says it did.

30 minutes with the strategist who'd run your account. You leave with three prioritized fixes whether or not you hire us.

31%Median revenue from owned channelsKlaviyo email and SMS, measured in Shopify
+18%Median CVR liftWithin two quarters, across 38 stores
$410MGMV under managementActive Shopify and Shopify Plus accounts
34 daysMedian organic recoveryAcross 27 replatforms to Shopify

The stack we build on, break and rebuild every week

Why brands switch to us

We do not sell tactics.
We sell compounding revenue.

Most agencies hand you a channel. We own the whole loop — the store, the traffic, the conversion rate, and the repeat purchase — so the numbers actually move together.

01

eCommerce only. No exceptions.

No brochure sites, no WordPress installs, no B2B lead funnels. Every hour we bill lands on a Shopify store's revenue line, which is why our team argues about cart drawers and shipping thresholds instead of hero carousels.

02

Every number has a source

Results are pulled from your Shopify Analytics, GA4 and Klaviyo accounts, with branded search separated out. Work that didn't move the number appears in the same monthly readout as the work that did, each result shown with the sample size and the window it was measured over.

03

The builders stay for the growth

The engineer who architects your product page is the one testing it eight months later. No handoff to an optimization pod, no re-explaining your margins, your return rate or your peak season.

04

38 stores. That's the cap.

We hold the client list at 38 active stores on purpose. You get the strategist who scoped your work on every call, not an account coordinator relaying questions to someone you've never met.

What we do

Two jobs: build the store, then compound it.

Build, growth and scale programs, opened by a paid Growth Audit that decides which of them you actually need — credited back against your first three months. Every service page below carries its real timeline, its named deliverables and the metric it is judged on. Scopes are quoted one by one after the audit, so you see the deliverables before you see a figure.

All services
01
Build

Shopify Store Design & Development

Custom Shopify and Shopify Plus storefronts designed around your catalogue, built in clean Liquid, and launched with a measured conversion baseline.

DTC brands doing $1M-$20M a year
02
Scale

Shopify Plus & Headless Commerce

Plus-tier engineering for brands that have outgrown a standard theme: checkout extensions, Shopify Functions, B2B, Markets and headless Hydrogen storefronts.

Plus brands above $10M a year
03
Build

Replatforming & Migration to Shopify

Move to Shopify with your catalogue, customers, order history and organic traffic intact. Redirect parity is signed off before we touch DNS.

Magento 1 and 2 brands facing EOL
04
Grow

Conversion Rate Optimisation

A continuous experimentation programme on your Shopify store: research, hypotheses, prioritised tests and every result reported in full, losers included.

Stores above 40,000 sessions a month
05
Grow

eCommerce SEO & GEO

Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.

Catalogues above 300 SKUs
06
Grow

Google Ads Management

Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.

Catalogues above 500 SKUs with Shopping demand
07
Grow

Meta Ads Management

Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.

DTC brands spending $50k+ a month on Meta
08
Grow

Marketplace Management

Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.

Stores doing $150k-$5M already selling on Amazon
09
Grow

Klaviyo Email & SMS Marketing

Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.

Brands with 20,000+ Klaviyo profiles
10
Grow

Creative & Content Production

Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.

Brands scaling paid social spend
11
Scale

Analytics, Tracking & Data

GA4, server-side tracking, Conversions API and consent mode implemented properly, plus reporting that ties every channel back to contribution margin.

Brands spending $30k+ on paid media
12
Scale

Shopify Apps & Ongoing Growth Support

A named Shopify developer and strategist on a fixed sprint cadence: app stack owned, theme kept clean, ranked backlog shipped every month. The first stabilisation pass typically cancels around $1,840/mo of redundant app spend.

Brands without in-house Shopify developers
Selected work

Anonymized clients. Unedited numbers.

Client names stay private — the math doesn't. Every figure comes from the merchant's own Shopify, GA4, Klaviyo or ad-platform reporting, branded search excluded, with the starting baseline shown next to the result.

All case studies

Premium Skincare (DTC)

8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)

Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.

+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
Engagement Replatform + CRO retainerTimeframe 7 months (4-month migration, 3-month optimization)

Performance Apparel (DTC)

~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus

Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.

+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
Engagement Conversion-led rebuild + paid mediaTimeframe 5 months

Supplements (Subscription DTC)

~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)

Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.

9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Engagement Subscription engineering + retention retainerTimeframe 9 months

Client names are withheld under NDA. Industry, platform, engagement type and timeframe are stated exactly as delivered; figures are pulled from the client’s own Shopify Analytics, GA4 and Search Console.

How it works

Audit first. Always.

Nobody signs a retainer with us before we've both seen the data. The audit is paid, fixed-fee and fully credited against the first three months of any engagement that follows.

01

Growth Audit

We pull 12 months of Shopify, GA4, Klaviyo and ad-platform data, then run a technical, heuristic and session-replay pass across the store. Findings come back ranked by projected revenue impact, not by severity score.

Week 1-2
  • 40-60 page findings document with screenshots
  • Backlog scored by projected annual revenue impact
  • 90-day roadmap with owners, effort and dates
02

Scope and forecast

The backlog becomes a fixed-price scope with a delivery date and a named team. We forecast the outcome in dollars and write down the assumptions, so you can hold us to both.

Week 3
  • Fixed-price SOW with change-order terms
  • Revenue forecast with stated assumptions
  • Named delivery team and weekly meeting cadence
03

Build or migrate

Design and engineering run in one track, wireframed from the checkout backwards. Migrations carry a redirect map and analytics parity check that has to pass before we schedule cutover.

Week 4-12
  • Conversion-led design system in Figma
  • Shopify Plus theme or Hydrogen storefront, code reviewed
  • Launch with redirect, schema and analytics parity verified
04

Instrument and test

We rebuild tracking across GA4, Shopify, Klaviyo and server-side CAPI so the numbers agree with each other before we test against them. Then experiments go live on a steady cadence, each with a hypothesis and a stopping rule written before launch.

Month 3-6
  • Tracking plan reconciled across GA4, Shopify, Klaviyo and CAPI
  • Rolling test roadmap with hypotheses and stopping rules agreed up front
  • Monthly readout covering what worked, what didn't and the dollar impact
05

Compound

CRO, Klaviyo email and SMS, SEO, Google Ads and Meta Ads run against one blended MER target instead of five competing dashboards. Quarterly we re-forecast and cut whatever stopped paying.

Month 6 onward
  • Quarterly growth plan with a revised revenue forecast
  • One blended MER target across every channel
  • Board-ready reporting pack delivered monthly
Why ConversionEX

Four reasons stores leave their old agency for us.

None of them are awards. Every one of them is something you can check in your own analytics within 90 days.

How we work

We report the work that didn't pay

Monthlyreadout listing what we killed and why

A programme that only ever reports wins is a programme editing its results. Ours names the tests, flows and campaigns that lost, shows each with its sample size and the stopping rule agreed before launch, and then removes them — so the roadmap gets shorter and sharper instead of just longer.

Migrations that don't cost you organic revenue

27replatforms, 34-day median organic recovery

SEO collapse is the number one reason brands delay a replatform, and it's the thing we plan for first. Redirect maps, schema and internal link parity are signed off before cutover, then monitored daily for 60 days after.

Judged on blended MER, not platform ROAS

3.4xmedian blended MER after six months

Ad platforms grade their own homework. We report blended MER and contribution margin against the money that actually landed in your Shopify account, so nobody spends a quarter optimizing a number your bank statement disagrees with.

One team from wireframe to year four

3.9 yrsaverage client tenure

Build agencies hand you off at launch and growth agencies inherit a store they don't understand. We keep the same engineers, strategist and designer on the account, which is why most clients stay well past the first contract.

Reviews

What it's actually like to work with us.

Twelve verified clients, including the two who gave us four stars and said exactly why. We left those up — an agency with nothing but five-star reviews is an agency editing its reviews.

Read all reviews
CVR 1.9% → 2.7%

“We'd been running our own tests for a year and calling every 3% swing a win. The first thing they did was tell us our sample sizes were garbage, which was not a fun call to sit through. Six months later we're getting wins that actually hold up when you re-measure them. Sitewide CVR went from 1.9% to 2.7%.”

Founder & CEOApparel DTC brand, ~$12M/yr · Los Angeles, CA
Verified client, 2025
Organic back to level in 5 weeks

“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”

VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referral
Email 11% → 34% of revenue

“Email was 11% of revenue when we started. It's 34% now. They rebuilt the Klaviyo account from the ground up — half our flows had never been turned on and the segments were basically 'everyone' — and then we argued about send frequency for a solid month. I was convinced five a week would torch the list. Instead of just insisting, they ran it as a holdout. Unsub rate moved 0.09%. I lost the argument and I'm glad I did.”

Head of RetentionBeauty & skincare brand, ~$7M/yr · Austin, TX
Verified client, 2025
GA4/Shopify gap 14% → under 2%

“Paid audit, and worth every dollar. Forty pages on where our measurement was lying to us — duplicate purchase events, CAPI never configured, GA4 and Shopify off by 14% — each one ranked by the revenue it was hiding. No pitch deck at the end. We fixed six of the items ourselves before we ever signed a retainer.”

FounderHome goods brand, ~$3M/yr · Denver, CO
Verified client, 2026
MER 2.1 → 3.4

“Our last agency was reporting a 6.2 ROAS in Meta while the bank account told a completely different story. First thing these guys did was get CAPI wired up properly and rebuild the product catalogue feed, so the dynamic ads stopped pushing flavours we hadn't stocked in months. Then they made us report blended MER from month one and the first number was ugly and honest. It took about four months to move MER from 2.1 to 3.4, and I actually trust the dashboard now, which I did not expect to say about an ad agency.”

Co-founder & COOPet products brand, ~$9M/yr · Chicago, IL
Verified via Shopify Partner referral
+58% organic revenue YoY

“Honestly I signed for the SEO and the AI-search piece was a footnote in the proposal I skimmed. Then in March our product pages started getting quoted in ChatGPT answers for insulated growler queries, and that traffic showed up in GA4 with real purchase intent attached to it. Organic revenue is up 58% year over year and roughly a fifth of that comes from surfaces that didn't exist when we signed the contract. I still don't fully understand it. I've stopped questioning it.”

Director of MarketingOutdoor gear brand, ~$15M/yr · Seattle, WA
Verified client, 2026
Where we work

Remote-first, and genuinely fluent in your market.

We work with brands across the country. Pick your city to see how we approach Shopify and growth work where you trade.

All locations
Florida · FL

Miami

We build and grow Shopify stores for Miami brands that sell in two languages and three currencies. Storefront, checkout, retention — engineered for conversion, not for a portfolio shot.

Swimwear & resortwearBeauty & clinical skincareSupplements & functional beverage
New York · NY

New York

New York brands pay the highest acquisition costs in the country. We make every session worth more — through conversion work, B2B on Shopify, and retention that stops you renting the same customer twice.

Apparel & accessoriesBeauty & fragranceFine jewelry
California · CA

Los Angeles

LA brands launch fast and scale on attention. We build Shopify stores that survive a traffic spike, convert the people it brings, and keep them past the second order.

Apparel & streetwearClean beauty & skincareCreator & influencer brands
Illinois · IL

Chicago

Chicago runs on real products, real inventory and real distribution. We build Shopify stores that connect to the systems behind them and grow without breaking operations.

Food & beverage CPGIndustrial & B2B distributionHome & housewares
Texas · TX

Houston

Houston sells complicated things to professional buyers. We build Shopify stores that handle deep catalogs, account pricing and net terms — and still convert like a consumer site.

Industrial supply & MROEnergy services equipmentMedical & clinical supply
Texas · TX

Dallas

Dallas brands sell to buyers first and consumers second. We put both channels on one Shopify store — so wholesale gets easier and direct finally gets built properly.

Apparel & western wearGift & home goodsFurniture & interiors
Georgia · GA

Atlanta

Atlanta brands scale on culture and ship on world-class logistics. We build the Shopify layer in between — checkout, subscriptions and retention that keep pace with both.

Beauty & textured haircareFood & beverageStreetwear & culture brands
Texas · TX

Austin

Austin builds consumable brands that live or die on repeat purchase. We build the Shopify stores, subscription programs and retention systems that make the second order automatic.

Food & beverage CPGSupplements & functional healthCoffee & specialty beverage
Arizona · AZ

Phoenix

Phoenix brands compete on how fast and how cheaply they can get a box to a customer. We build Shopify stores where operations, shipping logic and the storefront actually agree.

Health & supplementsAutomotive & powersports aftermarketOutdoor & hydration goods
Questions

The things founders ask us before signing.

If yours is not here, ask it on the call — we would rather answer it than have you guess.

We don't publish a rate card, because a 300-SKU apparel rebuild and a Magento-to-Plus move with ERP integration and B2B configuration are not the same project. What moves the number is catalog size, integration count, how much custom checkout logic you need, and how clean the data is coming out of the old platform. The Growth Audit produces the scope, and the scope produces a fixed-price statement of work with a milestone schedule. That figure doesn't change unless you change the scope, and any change goes through a written change order before anyone bills for it.

Every retainer is scoped and quoted individually after the audit, against deliverables you've read and agreed to — never as a percentage of ad spend, because that pays us to spend more of your money instead of making more of it. What sets the number is how many services are running, the cadence of work inside each one, and how much of the build we're maintaining. A store running Klaviyo and CRO is a different commitment from one running Klaviyo, CRO, Google Ads, Meta Ads and SEO together. You'll see the scope, the deliverables and the monthly cadence in writing before you see a figure. Retainers run a three-month initial term, then month-to-month.

Because free audits are sales documents and everyone knows it. Ours is fixed-fee, takes two weeks, and returns a 40-60 page findings document with a revenue-scored backlog and a 90-day roadmap you can hand to any agency or your own team. If you hire us, the full fee is credited against your first three months. Roughly a third of audit clients fix the top items themselves and come back later, which is a perfectly good outcome.

For CRO, yes — around 40,000 sessions and 800 orders a month, or roughly $150k in monthly revenue. Below that, tests take months to reach significance and you'd be paying us to watch noise. Build, migration and Klaviyo work has no traffic floor; a smaller list responds to better flows just as well. If you're under the line for testing, we'll tell you which three things to fix and when to come back.

It shouldn't, though expect a two to four week dip while Google recrawls. Across 27 replatforms our median return to the pre-migration organic baseline has been 34 days, and the slowest was 71. Redirect mapping, schema parity, internal link structure and Core Web Vitals are scoped as first-class deliverables, not cleanup. We freeze the redirect map before cutover, verify it against a full crawl of the old site, then monitor Search Console daily for 60 days after launch. That monitoring is included, not billed.

Audit findings land in two weeks and the quick wins usually ship in weeks three and four. A build runs 8-12 weeks from kickoff to launch and a migration 10-16. Experimentation takes about 90 days before you can read the programme rather than a single result — anyone promising a conversion lift in month one is describing seasonality, not work. Klaviyo is the fastest lane: rebuilt flows typically move revenue inside 30 days, because the audience already exists and the sends start earning the day they go live.

No. Plenty of our clients are on standard Shopify and don't need Plus yet. We'll tell you honestly when the upgrade pays for itself — usually when checkout extensibility, B2B, Shopify Markets or Functions-based discount logic becomes the constraint. Recommending a plan you don't need is an easy way to lose a client in year two.

Builds and migrations are fixed-price projects with a milestone schedule and 30 days of post-launch bug fixes included. Retainers run on a three-month initial term, then month-to-month with 30 days' notice. No annual lock-in, no auto-renewing 12-month agreements. If the work isn't paying, the exit shouldn't be the hard part.

Mostly DTC apparel, supplements, beauty, food and beverage, home goods, pet and outdoor gear — categories with repeat purchase behavior, where retention and AOV work compounds. We take on considered-purchase and B2B-on-Shopify catalogs too. We're a poor fit for single-SKU dropshipping, gray-market resale and anything where the margin can't support a testing program.

Yes. We're remote-first with a single office in Albuquerque, and active clients in Los Angeles, Miami, Austin, Denver, Dallas, Seattle, Chicago and New York. Standard cadence is a weekly working session on video; we travel on-site for kickoffs, replatform cutovers and quarterly planning when it's warranted. We do not maintain satellite offices and won't pretend otherwise.
Next step

Bring us a store and a number you want to move.

Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.

Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead

Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.